Motorola India will launch its new smartphone in the country on 13 May.
The smartphone vendor has invited select media for a press meet in Delhi.
Sources say Motorola will launch the new smartphone in India first and global markets later. Indications are that this will be a cost effective smartphone all Indians.
Recently, several research reports said Lenovo – after the acquisition of Motorola Mobility – will gain more market share in the global smartphone space.
Lenovo + Motorola = Winning Combination?
Juniper Research noted that Motorola shipped some 6.5 million smartphones in Q1 2014, driven by its best-selling smartphone, the Moto G.
Juniper estimates that the combined Motorola-Lenovo smartphone shipments for Q1 2013 exceeded 20 million, putting the joint entity into a third place.
Lenovo’s acquisition of Motorola is pending regulatory approval. Meanwhile, Nokia reported a 30 percent decline in mobile sales revenue since last year owing to competition.
Motorola is looking at India in order to gain volume market share. Juniper says the slowing growth in smartphone shipments will continue in Q2 2014 due to the fact that in developed markets, the opportunity for growth is extremely limited. Conversely, in emerging markets where smartphone adoption is currently limited, growth will be fuelled the continuing fall in retail prices for entry level smartphones.