Telecom Lead India: Mobile phone vendor Nokia has
launched Nokia 808 PureView with 41 MP sensor.
Nokia 808 PureView will be available at Rs 33,899.
Nokia 808 PureView features high resolution sensors, Carl
Zeiss optics and Nokia developed algorithms.
Nokia has a tie up with Dolby Laboratories to offer
cinematic sound experience.
Nokia 808 PureView is the first mobile device to feature
both Dolby Digital Plus and Dolby Headphones technology.
Nokia 808 PureView stands for industry leading
innovation – it represents Nokia’s highest level of smartphone imaging
experiences and marries it effectively with Dolby’s cinematic sound experience,
resulting in a smartphone that has set new standards in mobile technology. This
was possible due to our long expertise in imaging, partnering with the best
companies in the world such as Dolby Laboratories and Carl Zeiss, incredible
craftsmanship and unwillingness to compromise on performance,” said Vipul
Mehrotra, director and head of smart devices, Nokia India.
In the past, entertainment was confined to the living
room but the current trend witnesses more and more entertainment available not
only at home but on the go. The Nokia PureView 808 is an amazing device and has
really allowed us a platform to showcase Dolby technologies, and deliver an
outstanding entertainment experience that is perfectly aligned with the
device’s capabilities,” said Pankaj Kedia, country manager, Dolby Laboratories
India.
Nokia and Dolby will unlock the Dolby technologies on
other Nokia smartphones – specifically the Nokia 700, Nokia 701 and Nokia 603
with the latest Nokia Belle feature pack software upgrade.
Dolby Headphone, available on the PureView 808,
transforms content into a personal surround sound experience over headphones to
create a natural, engaging, and authentic listening experience.
Nokia 808 PureView also includes full HD 1080p video
recording and playback with 4X lossless zoom and the world’s first use of Nokia
Rich Recording.
Nokia has bundled 808 PureView with data and voice plan
from Airtel. Customer buying a new Nokia PureView will enjoy data usage of 500
MB.
Nokia has also introduced 3 free apps for Nokia 808
PureView that includes Silent film director app, ColorizIT photo enhancing app
and Camera lover app for panorama feature.
Vipul Mehrotra said that the smartphone will be available
to the retailers across the country in 2 days. Apart from Indian launch, the
new smartphone is also available in the UAE market.
Nokia 808 PureView is powered by 1.3 Ghz processor along
with a dedicated graphic processor for ultra fast, silent and lossless zooming.
It also features a 4 inch AMOLED display and 16 GB inbuilt memory.
