Telecom Lead India: Mobile major Nokia has launched the
Asha Touch family of mobile devices.
The three new phone models – the Nokia Asha
305, Nokia Asha 306 and Nokia Asha 311 – expand the Asha
family, first introduced in October 2011.
Nokia said there are 10 Asha devices available in more
than 130 markets, providing young, social consumers with a choice of phones to
match their own lifestyle.
Nokia Asha 311 is a fast and fluid 3.5G capacitive
touchscreen device, powered by a 1GHz processor to provide a great internet
Nokia Asha 305 is a fun and affordable phone,
featuring the exclusive Easy Swap dual SIM.
Nokia Asha 306, is a single SIM model, and becomes
Nokia’s most affordable Wi-Fi handset to date.
“By introducing the Asha Touch phones to the market,
we’re accelerating our commitment to connect the next billion consumers. These
phones deliver on what young, urban people value most — a great-looking device;
and an intuitive and affordable experience for connecting to the internet, to
their friends, and to a world of entertainment, web apps and content,”
said Mary T. McDowell, Nokia’s executive vice president for Mobile Phones.
Nokia Store has just broken the 5 billion downloads
landmark. From January to April, 42 percent of all content downloaded from
Nokia Store was delivered to Asha and other Nokia devices based on the Java
ecosystem. Just one year ago, that number was 10 percent. Also, there are 410
Nokia developers with apps which have achieved more than 1 million downloads.
India Games and Pico Brothers just passed 100 million.
“Nokia is taking another interesting step forward in
connecting consumers to the Internet, seeking to improve their experience
through a new touch user-interface that is allowing the company to compete in
new mass-market price bands. The mass-market is a competitive segment, but we
believe Nokia’s upgraded Asha portfolio has included an attractive package that
can enable consumers to have lower running costs, taking advantage of things
like its compressed browser and a long-life battery”, says Neil Mawston,
executive director of devices research at Strategy Analytics.