During his tenure at Nokia, Arif has shown consistently
remarkable performance and has made substantial contribution to company’s
top-line as well as bottom-line growth.
He played a key role in taking Nokia brand to the next
level in Pakistan, helping the overall telecom sector to flourish in the
process as well. Under his able leadership, Nokia has achieved several notable
milestones in Pakistan, most important of them being record-breaking sales last
year. As Head of Sales, Arif has not just been developing sales strategies and
having them implemented to achieve ambitious targets but also has a clear
understanding of the market in which Nokia operates.