Telecom Lead India: With its latest Lumia series, mobile
major Nokia is targeting sectors like manufacturing, pharmaceuticals,
banking and insurance to capture a major share of Indian enterprise
smartphone market. Research In Motion (RIM), maker of BlackBerry
portfolio, has a strong foothold in enterprise mobility market in India.
According to Zinnov, India’s rapidly evolving enterprise
mobility (EMM) market is likely to be $1 billion by mid-2015.
Indian Enterprise market has already opened up new
business avenues for the world’s leading mobile manufacturers. All the leading
manufactures has turned towards the enterprise market to explore the benefits.
“Earlier companies used to buy handsets in bulk, but
now they are now looking at allowing workforce to use their own devices at
work. This shows that there is a clear need for alternatives and we see that as
a big opportunity,” said Suresh Vedula, director (Enterprise Sales),
Nokia India.
Nokia is betting high on the enterprise market with its
Lumia 800 and Lumia 610 smartphones. However, the company already has
its E-series of business devices.
With solutions from partners like Microsoft (Exchange
ActiveSync) and IBM (Lotus Notes Traveler), professionals can get
secure and real-time access to their data.
Recently, RIM said that it will be unveiling a number of products including its hosted model
aimed at large and medium scale industries in Indian market. RIM’s end-to-end
solution approach is targeted at taking on Google Android and Windows Phone
platforms.
In India, RIM is also looking to build its app ecosystem
on the BlackBerry 10 OS to push sales of enterprise mobility. In order to push
its sales further, the company has formed an alliance program or app
development for its BlackBerry OS.
In recent times, as IT policies become more flexible and
workforce becomes mobile, companies are opening up to the idea of allowing
their employees to use their own devices.
Many companies are now allowing employees to use their
personally owned devices for official use and that Nokia feels is a major
opportunity.
With more flexible IT policies, handset makers
like Apple, Nokia and Samsung are preparing to enter into this
enterprise segment.
It is estimated that about 8-10 per cent of the smartphone sales comes from the
enterprise segment.
Nokia
is currently leading the smartphones segment with a 38 percent share,
followed by Samsung with 28 percent share in CY 2011. Research in
Motion (BlackBerry maker) dropped to third place with a 15 percent
share.
CyberMedia said smartphone shipments in India touched
11.2 million units in calendar year 2011, recording a year-on-year growth of 87
percent. The year saw launch of 150 models by over 30 vendors in the smartphone
category in India.
