OnePlus plans Rs 100 crore investments to expand retail

Smartphone maker OnePlus is planning to make an investment of Rs 100 crore to expand its retail presence in India.
OnePlus store IndiaOnePlus has over 5,000 offline stores including partnered stores. The smartphone maker is planning to scale up to more than 8,000 stores in the coming quarters, Navnit Nakra, VP and Chief Strategy OnePlus India told IANS.

At present, OnePlus has over 30 OnePlus experience stores across India and will be opening 14 new experience stores in the next six months.

“We’ll launch our biggest experience store globally, the OnePlus Nizam Palace in Hyderabad later this year. We are also working towards covering 100 cities through our service center network in the next year,” Navnit Nakra said.

The smartphone maker launched its India R&D centre in 2019 and is committed to achieve long-term growth in the country.

Currently, the company has 300 employees in the R&D team and hope to double that number in the coming months.

OnePlus has been manufacturing devices in India. OnePlus has also started the manufacturing of the OnePlus TVs and OnePlus Nord in India. OnePlus TVs will be manufactured locally in India by 2021.

OnePlus is manufacturing 100 percent of smartphones in India including OnePlus 8 series, OnePlus Nord and the recently launched OnePlus 8T.