Oppo today announced the appointment of new heads to handle its global sales and marketing business units amid concerns on declining smartphone share.
Alen Wu, previously president of International Business, will become president of Global Sales.
Brian Shen, previously president of Mainland China Business, will be the president of Global Marketing.
Oppo shipped 29.5 million smartphones during the second quarter of 2019 as compared with 29.4 million smartphones in Q2 2018. Oppo increased its global smartphone market share to 8.9 percent from 8.6 percent, according to research firm IDC.
Both Alen Wu and Brian Shen will report to Oppo CEO Tony Chen.
Alen Wu has served as president of International Business at Oppo since May 2018. Over the past year, Wu’s leadership has been integral to Oppo’s entry into a number of international markets as well as to substantial achievement in building the company’s global brand.
Brian Shen has served as president of Mainland China Business at Oppo since May 2018, driving Oppo’s consolidation of its position in the Chinese market. Brian Shen has also handled innovative marketing campaigns, including several impactful worldwide brand collaborations.
Oppo performed well in China and India, which together accounted for nearly three-quarters of its shipments in the second quarter. India remains an important market for Oppo in the Asia Pacific region, especially as Huawei ramps up its efforts in China.
Oppo started strengthening its channel partnership by offering attractive margins. Oppo launched its Reno series in China in the quarter, but Huawei’s new P series impacted its sales performance. Oppo’s low-end model the A9, and online-exclusive model K3 assisted the China-based phone brand to support its overall performance.