OPPO targets to bring smartphones with generative AI features to 50 mn users

OPPO said it is targeting to bring smartphones with generative AI features to about 50 million users by the end of this year.
OPPO reveals AI plans“With our efforts and commitment, OPPO aims to make AI phones accessible to everyone, “ said Billy Zhang, President of Overseas MKT, Sales and Service at OPPO. “For the first time in the industry, OPPO is bringing generative AI to all product lines.”

OPPO believes that AI should not remain exclusive to just flagship phones and selected users but should instead be accessible to more users around the world.

Shipments for AI smartphones in the sub-US$1000 segment are expected to grow by 250 percent in 2024, reaching 35 million units, according to IDC. Generative AI is entering everyday life via phones, enhancing experiences across entertainment, mobile officing, and more.

Over the past decade, OPPO has filed over 5,000 patents related to AI inventions, of which approximately 70 percent are specifically related to AI imaging. Since 2020, OPPO has pioneered the development of its own Language Models and has been active in large vision models and multimodal technology.

OPPO is the first smartphone company to deploy an LLM with 7 billion parameters directly on the device. By its advancing of AI technologies, OPPO has rolled out over 100 generative AI features to its phones this year.

OPPO is working with industry leaders such as Google, MediaTek, Microsoft, among others, to bring better AI phone experiences based on an on-device and cloud Hybrid AI Architecture.

OPPO’s Reno12 series and the next-generation Find X Flagship will feature the Google Gemini family LLMs, bringing AI features such as AI Toolbox including AI Writer and AI Recording Summary features.

MediaTek will be tuning chips to enhance chip storage and computational efficiency on future OPPO flagship models.

OPPO smartphones will be equipped with Microsoft capabilities to bring voice and text conversion experience and improved connectivity between desktop AI and phones.

At the panel discussion, OPPO invited industry experts including Susara van den Heever, Director of AI, Customer Engineering EMEA at Google Cloud, Philipp Ennen, Principal Research Manager of MediaTek, and Francisco Jeronimo, Vice President, Devices EMEA at IDC, to explore how AI phones will enable more people to benefit from AI.

“Intelligent OS will be embedded with AI Agents and support multimodal interaction, meanwhile the third-party services will be provided in a more flexible way. This will result in a full-stack transformation and ecosystem restructuring of AI phones,” says Nicole Zhang, General Manager of AI Product at OPPO.