Pricing competition intensifies in mobile phone market in India

Pricing competition is set to intensify in Indian mobile
phone market.

MAXX Mobiles, one of India’s largest homegrown mobile
phone companies, has launched a full touch phone called MAXX MAESTRO (MT255).
The company is offering the touch phone for INR 4,568. MAXX Mobiles is also
offering sporty pair of Reebok shoes worth Rs 2,499 with this handset
absolutely free.

Global phone majors are under to pressure to increase the
price of handsets due to fluctuation in dollar rates. They are looking at
increasing the price of mobile phones as importing of phones is becoming

The dual-SIM MAXX MAESTRO MT255, powered by 1000 mAh
battery, comes with a dual Camera of 2MP with flash at the back and a digital
camera in front.

The handset comes with desktop widgets on the display
screen. This Java enabled handset is set to entertain the users with different
applications such as eBuddy, Bolt & Nimbuzz (an instant messenger that
supports MSN, Yahoo, Skype and more). For social networking lovers, the phone
has an application for Facebook.

The company that is dedicated to provide -value for
money’ products to its Indian consumers, is striving hard to bring best of the
offerings. MAXX MAESTRO MT255, a full touch phone is developed keeping in mind
the vibrant and stylish users who are on a look-out for a phone that suits
their persona. Additionally, understanding the desirability factor, we believe
that providing free Reebok shoes with MAXX MAESTRO MT255 will definitely be
appreciated and beneficial for our users,” said Ajjay Agarwal, chairman and
managing director, MAXX Group.

comes with WAP, GPRS, Bluetooth, MySynch (PC suite) and USB Mass storage.

This phone features a player with King Movie player app
that compresses the actual video size to 1/10th without compromising
onaudio and video quality, allowing users to enjoy an entire collection of full
length movie/video.

MAXX has its presence in about 25,000retailers across
India through its strong dealer distribution network supported by more than 500
after sales service centers. The modern retail outlets through which MAXX sells
its brand of mobile phones include Planet M, Tata Croma, Hyper City, Star
Bazar, Mobile & Gadgets, Indian Naval Canteen, Kings Electronics, Hotspot,
Reliance Web World and NEXT electronics.

In Q3 2011, the Indian mobile phone market grew 12
percent in units shipped, over the previous quarter, to clock 47.07 million
units. Year-on-year too, there was a shipment growth of 13.8 percent, according
to IDC.

Notwithstanding a sharp decline in the mobile service
subscription adds during July-Sept 2011, the mobile phone shipments witnessed a
spurt, as vendors built channel inventories ahead of a long festival season.
Dual-SIM handset shipments were notable with a sequential growth of 25.2
percent over the previous quarter.

While Nokia grew its share of overall mobile phone
shipments during July-Sept by 6.8 percent over the previous quarter, Samsung
succeeded in increasing its smartphone shipment share by 5 percent over the
same period.

For the quarter of July-Sept 2011, Nokia had 31.8 percent
of the mobile phones shipment share, followed by Samsung at 17.5 percent. In
the smartphone segment, Nokia still led with a shipment share of 35.3 percent,
but Samsung came closer at 26 percent.

The Indian mobile phone market is set to witness more
competition. Micromax is also adding more pressure to the market by hiring
senior managers from HTC, Sony Ericsson and Bharti Airtel.

By Danish Khan
[email protected]