Qualcomm Atheros launches Skifta Engine software application

Telecom Lead Asia: Qualcomm Atheros announced the launch
of the Skifta Engine software application, which enables users of network
attached storage (NAS) drives, storage-based smart routers and set-top box
devices to access, manage and shift media from their smartphones, tablets, Internet-connected
channels and local media sources, then stream content to any DLNA or UPnP
device worldwide.

Original equipment manufacturers (OEMs) can either
preload or add the application on to devices for effortless and dependable
media shifting to and from DLNA Certified and UPnP devices inside and outside
of the home.

Skifta Engine works seamlessly with the popular Skifta
Android application. When combined with Skifta mobile app for Android, the
Skifta Engine gives consumers the power to turn their Android smartphones and
tablets into global remote controls for accessing and shifting their media
around the home over Wi-Fi, or remotely from home via mobile broadband.

“As the nucleus of the ‘Powered by Skifta’
media-shifting platform, the Skifta Engine provides our OEM partners with an
embedded software solution designed for always-on gateway devices,” said
Gary Brotman, director, product marketing, networking business unit,

should not have to worry about where their favorite media are stored, or
whether they can stream it to players at home or in a remote location – it
should just work,” Brotman added. Skifta Engine gives them unfettered access
to all of their digital media and the ability to effortlessly shift content to
TVs, stereos and game consoles.”

The Java-based Skifta Engine provides manufacturers with
an always-on DLNA software suite comprised of a Digital Media Controller (DMC),
Digital Media Server (DMS) and, when paired with compatible hardware, a Digital
Media Renderer (DMR).

The software runs on network attached storage drives or
storage-based smart router/gateways and set-top boxes with an embedded JAVA
Virtual Machine, and it serves as a central control point for media access,
management and shifting. It also allows multi-user controls and shifting of
local, remote or cloud content sources like Flickr, TED Talks, SHOUTcast,
Revision 3 and Facebook.

The Skifta app for Android is free to download
from Google Play and is currently available for smartphones and
tablets running Android 2.2 or higher.

leads $37 billion mobile handset semiconductor market

Chipmaker Qualcomm dominates the overall core
semiconductor components market with over one-quarter of total market revenues
in 2011, according to ABI Research. Qualcomm is also the best-placed company to
take advantage of the growing integrated solutions market, as demonstrated by
the success of its Snapdragon portfolio of products. 


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