Chinese smartphone manufacturer Realme has announced a monumental achievement in the tech industry, having shipped over 200 million phones globally since its inception a little over five years ago. The company, predominantly popular outside China, marks its ascent as the fifth fastest smartphone maker to hit this remarkable milestone.
An Exponential Growth Trajectory
Owned by BBK Electronics, the parent company behind other successful brands like Oppo and Vivo, Realme disclosed that it reached the 200 million mark in the second quarter of 2023. Market analytics from Counterpoint Research spotlight the exclusive club of only four companies – Vivo, Huawei, Samsung, and Apple – that achieved this feat in a shorter timeframe.
Realme’s Steady Climb to the Top
Xu Qi, Realme’s chief marketing officer, expressed immense pride in the brand’s accomplishments amidst an increasingly competitive market landscape. “We came into existence when there were over 700 smartphone brands in the world,” stated Xu Qi, highlighting Realme’s steady climb among the world’s top 10 smartphone brands over the past five years.
Shifting Dynamics in the Smartphone Industry
The smartphone industry has witnessed a significant consolidation, as indicated by Counterpoint Research, with the number of phone brands plummeting from over 700 in 2017 to approximately 250 by September.
Setting the Stage for Innovation
Realme is gearing up to make a significant splash in the premium smartphone segment with its forthcoming launch, the Realme GT 5 Pro. This highly anticipated handset will showcase cutting-edge features, boasting Qualcomm’s latest high-end chip, the Snapdragon 8 Gen 3, and Sony’s state-of-the-art Lytia camera sensor.
Rivalry in the Premium Segment
In a competitive market landscape, Xiaomi recently unveiled its Xiaomi 14 Pro, equipped with the same Snapdragon 8 Gen 3 processor, signaling a potential head-to-head battle in the premium smartphone arena.
Realme’s groundbreaking achievements and strategic innovations indicate an exciting trajectory in the dynamic smartphone industry, poised to captivate consumers with its advanced technology and commitment to excellence.