Realme to set up service centres in 25 locations by 2019 end

Realme announced that it will set up exclusive service centres (ESC) in 25 locations across India by end of 2019.
Realme smartphone share Q1 2019
Realme has already opened exclusive service centres in Mumbai and Delhi. Realme has plans to open two more service centres by end of June 2019.

Realme will also extend these facilities to 350 Tier 1 and Tier 2 cities by making the services available at 400 service centres (ESC and multi branded service centres). ESCs will act like a hub to support nearby multi-brand services for better customer experience.

Customers will be able to receive hands-on experience at demo facilities before they decide to buy realme phones.

The smartphone brand aims to cut down on the turnaround time to 1 hour for 97 percent of the repair cases post the device deposit at the ESC. The turnaround time might get extended to 2 hours at the max in case of 100 percent of the repair cases.

Madhav Sheth, chief executive officer of realme India, said: “After the opening of our first ESC in New Delhi, this is our next step to make realme more accessible to our customers by giving Mumbai its own realme ESC.”

The brand has also entered the offline sales segment with top 10 cities across the country in January 2019. Realme has a presence in more than 50 cities across 4800+ stores in Mumbai, Hyderabad, Surat, Ludhiana and Chandigarh to name a few. The smartphone brand will have 20,000 outlets throughout the country.

The latest IDC report said Realme is the top-five smartphone brand in India in Q1 2019, dipping from fourth position in Q4 2018. Its newly launched realme 3 series produced the highest shipments for the vendor.

Realme has realized the importance of an omnichannel presence in India with its quick expansion to offline channels; now almost one out of three Realme phones are sold offline.

Research reports from Counterpoint and IDC indicate that realme has become the 4th largest smartphone brand in India in Q4 2018.