Samsung, Intex and Rising Star are the top three Original Equipment Manufacturers (OEMs) in the country, according to CMR.

Rising Star is the largest contract manufacturer in India. Rising Star manufactures phones for Asus, Gionee, InFocus, Microsoft, Oppo and Xiaomi.

Global OEMs manufacturing handsets for India include Shenzhen Tecno Technology (manufactures for Itel), Samsung Electronics (Huizhou) and Shenzhen Benavi Electronics (manufactures for Zen and Micromax).

48 OEMs and 3rd party manufacturers made mobile handsets in India in Q4 2016. Remaining 140 ODMs supply to brands selling in India.

The report said Make in India program has not resulted in strengthening of domestic brands though it encouraged manufacturing in India.

“There is a need to revisit the initiative that focuses on empowering domestic brands within the global trade regime. MADE for handsets stands for Manufacturing, Assembling, Designing and Engineering, while the Manufacturing and Assembling have been taken care of, now we should gear up for designing and engineering to complete the acronym MADE,” said Faisal Kawoosa, principal analyst, Industry Intelligence Practice at CMR.

The Make in India program should have elements that attracts manufacturing and gives impetus, especially for local brands towards building a thriving ecosystem.

Samsung is the leading ODM for overall mobiles as well as smartphones in India. Rising Star is the leading 3rd party manufacturer, while Intex and Vivo are the other two ODMs making to the top 3 lists of overall handsets and smartphones respectively.