A report from IDC indicates that Samsung has dropped to fourth position in smartphone  market in Q2 2022 in India.

Smartphone shipment of Xiaomi touched 7.1 million (9.8 million) for a market share of 20.4 percent (29.2 percent).

Realme’s smartphone shipment reached 6.1 million (4.9 million) for a market share of 17.5 percent (14.5 percent).

Smartphone shipment of Vivo touched 5.9 million (5 million) for a market share of 16.9 percent (14.8 percent).

Smartphone shipment of Samsung was 5.7 million (5.5 million) for a market share of 16.3 percent (16.3 percent).

Smartphone shipment of Oppo was 4 million (3.9 million) for a market share of 11.5 percent (11.6 percent).

INDIA SMARTPHONE MARKET

Vendors have shipped 35 million smartphones to India in 2Q22 (April-June),  a 3 percent year-over-year  growth, while the first half of 2022 declined by 1 percent to 71 million units.

The primary challenge in 2021 was around supply constraints, which have eased considerably. The market is facing demand contraction in 2022 due to rising inflation and higher input costs, leading to higher market prices, said Upasana Joshi, Research Manager, Client Devices, IDC India.

The online channel reached share of 52 percent with 5 percent growth; this is expected to stay strong in the 2H22 (Jul-Dec) festival season. The offline channel registered flat growth of 1 percent after dipping for three consecutive quarters.

The ASP (average selling price) has grown consistently QoQ since 4Q20, reaching a new high of $213 in 2Q22, a growth of 15 percent.

UNISOC’s share continued to rise, reaching 17 percent in 2Q22 while MediaTek’s share dropped to below 50 percent, which has not been seen since 2020. The shipment and shares of Qualcomm and Samsung-based smartphones increased.

Vendors have shipped 11 million 5G smartphones with an ASP of $377. 51 million 5G smartphones have shipped from 2020 to 1H22, and they are expected to cross 50 percent market share by 2023, IDC said in the report.

“5G smartphone supplies are better than 4G, leading to higher ASPs but lower demand. The segment of below US$200 has seen fewer new launches,” says Navkendar Singh, Associate Vice President, Devices Research, IDC India, South Asia & ANZ.