Telecom Lead Asia: Samsung Electronics and OpenX
Technologies, a provider of digital advertising technology have jointly
announced a new private advertising exchange called the Samsung AdHub Market.
The new exchange is specifically designed for global
mobile inventory, including smartphones and tablets. Powered by OpenX –the
Samsung AdHub Market will be available to advertisers wishing to advertise on
mobile-specific inventory.
The partnership creates the first mobile private
exchange and is part of
Samsung AdHub’s vision to provide sophisticated targeting solutions for
advertisers.
Equally important, the partnership will provide
advertisers with access to a new pool of high quality mobile inventory at
scale. Helping both publishers and advertisers maximize the value of online
advertising regardless of the device on which it is displayed is core to our
mission at OpenX,” said Tim Cadogan, chief executive officer, OpenX.
Samsung is empowering both the developer and the
advertiser, by creating a win-win solution, in which the app developer is able
to achieve higher revenues and advertisers are able to reach their marketing
goals,” said Daniel Park, Vice President of Samsung’s Media Solution Center.
The new exchange enables advertisers worldwide to
purchase mobile inventory from mobile developers and Samsung Electronics within
a closed marketplace environment, allowing easy targeting of desired audiences.
With the OpenX partnership, Samsung AdHub is expanding
its capabilities to include an integrated RTB Mobile Market to capitalize on
the mobile advertising opportunity.
With Samsung Electronics’s global leadership in
smartphones and mobile technologies, the Samsung AdHub Market will offer an
innovative gateway into unique worldwide mobile inventory.
OpenX’s marketplace technology platform, which
handles more than 200 billion ad transactions per month, will power a powerful
new global mobile exchange.
The Samsung AdHub Market is expected to launch in the
second half of 2012.
Recently, Samsung Electronics announced that it started producing embedded multi-chip package
(eMCP) memory for use in the rapidly expanding market segment for entry- to
mid-level smartphones.
