Samsung to focus on new launches to gain smartphone share

Samsung booth
Samsung India Electronics will now focus on new launches with innovative features to maintain its position and gain more market share, said Manu Sharma, vice president (Product Marketing), Samsung India.

“We continue to focus on all the segments of mobile phones with different price points and value proposition. Innovation is important and understanding of the innovation is immense. As leader of the market, we will continue to launch new products with innovative features,” said Manu Sharma.

Meanwhile, Samsung launched Galaxy J2 (2016) and Galaxy J Max devices in Kolkata.

Samsung currently has 48.3 per cent market share in terms of value while in January 2015, it had a share of nearly 35 per cent. “With the new launches, we have gained more than 10 percent share over the last year in the Indian smartphone market,” Manu Sharma said.

In the 4G market, Samsung has a market share of over 60 percent. Lenovo, Apple and Micromax are the rivals in the 4G smartphone market.

The company has been dominating in the all segments of mobile phones, including smart and feature phones of different price points. It has a 30 per cent market share in the feature phone segment.

Besides a design centre in Noida, Samsung has the second largest Research and Development (R&D) labs in Noida and Bengaluru outside South Korea.

These labs contribute to domestic and global products. All devices sold in the Indian market are manufactured locally at its Noida plant.

The new launch features turbo speed technology (TST) and smart glow — a next-generation colour LED notification system.

The company claimed the TST technology will improve device performance, including native apps downloading up to 40 per cent faster than devices with double the RAM.

Galaxy J2 (2016) has been priced at Rs 9,750 while Galaxy J Max will be open for purchase by the end of July at Rs 13,400. IANS