Samsung India smartphone market share reaches 34%, Micromax 21%, Apple 1.5% in Q3: Canalys

November 6, 2013

Devices vendor Samsung leads the Indian smartphone market for Q3 2013 with 34 percent share, said Canalys. Micromax (21 percent), Karbonn (10 percent), Sony (6 percent) and Nokia (4 percent) are the other smartphone vendors.

Apple, though it does not find a place in top six smartphone vendors in India, has around 1.5 percent share in the market.

Three Chinese mobile phone vendors such as Huawei, Lenovo and ZTE are not part of the top 5 list. ZTE recently introduced a slew of smartphones in India, according to smartphone market share list shared by Canalys.

Lenovo could not garner substantial market share despite its marketing budget and innovative phones including Lenovo K900.

Interestingly, LG, which is spending huge funds for marketing its products, is not in the top 5 list for smartphone vendors, said Canalys.

Jessica Kwee, Singapore-based Analyst at Canalys, told TelecomLead.com that Indian smartphone vendors shipped 10.3 million smartphones in the third quarter.

The prominent Indian mobile vendors who are absent in the top 5 list include Lava, Xolo, Spice, etc.

Global smartphone market share data

Indian smartphone vendor chart is significantly different from global list.

Samsung and Apple, maintained their positions in global smartphone market, with market shares of 34 percent and 15 percent respectively. Huawei, Lenovo and LG completed the top five.

Canalys says over a quarter of a billion smart phones shipped worldwide in Q3 2013 as the market grew 44 percent year-on-year.

Samsung was the leading vendor across all regions except North America, where Apple held the top spot. These two vendors account for almost 70 percent of the market there. LG held onto third place in North America, while Nokia has moved from eighth to fourth place after making gains from its competitors with its new flagship products, the Lumia 1020 and 925.

Smartphone market in Greater China (China, Hong Kong and Taiwan) grew 64 percent to nearly 100 million units shipping. Greater China accounts for 39 percent of the global market.

In Greater China, local vendors Lenovo, Yulong and Huawei followed Samsung. Apple moved back into the top five this quarter, ahead of Xiaomi and ZTE, which shows the success of its strategy to finally prioritize China as one of the initial launch countries for its new products.

Latin America had the second highest growth rate, at 59 percent, though it is the smallest region, with 19 million units shipping.