Samsung regains lead in Indonesia smartphone market

Smartphone market in Indonesia dropped 17.3 percent year-over-year and 13.1 percent quarter-over-quarter to 8.9 million units in Q1 2022, according to a report from IDC.
Indonesia smartphone market share Q1 2022 IDCThere was a tight supply of smartphones in the $200 and lower price band as low-end 4G chipset supply remained constrained, leading to a 22 percent decline in this segment.

Smartphone shipment in Indonesia in 2Q22 will be lower than the shipment in 2Q21, IDC expects.

The higher prices are expected to add extra pressure on consumers’ buying power. Vendors may not be able to absorb the price increase above a certain level, thus resulting in higher selling price, says Vanessa Aurelia, Associate Market Analyst at IDC Indonesia. Smartphone shipment in Indonesia is expected to stay flat throughout 2022.

Samsung made it to the top spot in 1Q22 after two and a half years. Samsung released several models, such as the flagship Galaxy S22 series and Galaxy A03 model, along with other A series refreshes. The newly released Galaxy A53 5G, A52s 5G, and S22 series drove Samsung’s share in the 5G segment to 40 percent.

OPPO took the second position in this quarter with A95 and A76 as their biggest drivers. Both models, along with the new midrange models released in 1Q22, grew OPPO’s midrange segment (US$200–US$400) by 67 percent QoQ.

5G shipments, limited to the Reno and Find X series, increased by 56 percent QoQ. However, the share of OPPO in the 5G segment was considerably lower at 3.7 percent in 1Q22 compared to 26.4 percent in 1Q21 as rivals have expanded their 5G smartphones.

Vivo was ranked third in 1Q22, thanks to demand for Y15s and Y21. Vivo was able to grow its mid-range segment focusing on Y33s and V23e and the support of new models Y75 and V23. Vivo released more mid-range 5G smartphone models in 1Q22, doubling its 5G shipments QoQ.

Xiaomi kept the fourth position this quarter despite experiencing supply difficulties during the first two months of the quarter. Xiaomi’s 5G shipments also experienced a sharp gain with the help of the new models Redmi 11 Note series and Poco M4 Pro. Xiaomi maintained its position as the second largest player in the 5G smartphone business.

Realme maintained the fifth spot in 1Q22 thanks to its reformed distribution system. The realme 9 Pro+ series helped it grow its midrange segment and 5G shipments significantly.