Telecom Lead India: Samsung Electronics has sold more than 10 million Galaxy devices in the Indian mobile market since the launch of the Galaxy S in June 2010.
“Innovative devices like the Samsung Galaxy S, Galaxy SII and SIII, Galaxy Note, Galaxy Note 2 and Galaxy Y have caught the imagination of customers and helped us democratize the smartphone experience in the Indian market,” said Samsung VP (Mobile) Asim Warsi.
According to IHS, Samsung is expected to account for 29 percent of worldwide cell phone shipments, up from 24 percent in 2011. Nokia’s share this year will drop to 24 percent, down from 30 percent last year. For the first time in 14 years, Nokia will not sit atop the global cell phone business. Nokia will fall to the runner-up spot, the first time since 1998 it won’t be in peak position for cell phone shipments during a full calendar year.
The Galaxy series comprises a portfolio of devices like Galaxy Y (launched in October 2011), Galaxy SII (May 2011), Galaxy Tab (November 2011), Galaxy Tab 2 310 (May 2012) and Galaxy SIII.
Galaxy Y series, Note series and SIII together contributed more than 50 per cent of the sales.
“Through our series of consistent Smartphone launches, Samsung has fuelled the growth of the smartphone market in India and has been a category leader since last year. Samsung’s portfolio of 13 Galaxy devices in the Indian market are priced between Rs 6,790 to Rs 39,990,” Warsi added.
According to CyberMedia Research (CMR) India Mobile Handsets Market Review, India shipments of mobile handsets were recorded at 102.43 million units during January-June 2012.
Of the smartphones market of 5.50 million units, Samsung had a 41.6 per cent share, while Nokia and Research in Motion had 19.2 per cent and 12.1 per cent share, respectively.
Samsung company produces dozens of new smartphone models every year that address all segments of the market, from the high end to the low end. Samsung monitors the big trends in smartphone design, user needs and unmet market opportunities, then creates products to fit those markets quickly and efficiently.