Samsung today announced the launch of Samsung Finance+, a digital lending platform that provides financing opportunity to purchase Galaxy smartphones in India.

Nearly all consumers applying for finance end up getting an offer on the Galaxy smartphone of their choice, Samsung said.

The paperless process is executed in association with Samsung retails stores in India

Mohandeep Singh, senior vice president, Mobile Business, Samsung India, said the program is a ’Make for India’ initiative towards financial inclusion and Digital India.

Consumers buying a Galaxy smartphone at any one of the 5,000 stores equipped with Samsung Finance+ platform can opt for easy finance on their smartphones.

All they have to do is to log into the in-store Samsung Finance+ application on a Galaxy Tab. After filling is their personal details for a simple KYC verification and credit scoring, they will get an offer screen on various Galaxy smartphones. The entire journey is fully digital, fast and convenient.

Samsung has partnered with DMI Finance to launch Samsung Finance+ in India. DMI will provide its credit platform and technology stack for the program, said Shivashish Chatterjee, co-founder, DMI Finance.