Samsung will set up 15 premium experience stores across top metro cities in India by end of 2023.
Samsung said its experience stores will come up at iconic locations across top metro cities such as Delhi, Mumbai, Bengaluru, Chennai, Kolkata, Ahmedabad, Hyderabad, Pune and Chandigarh.

These stores will showcase Samsung’s product ecosystem through zones such as Samsung SmartThings, Smartphones, Audio, Gaming, Lifestyle Screens, Consumer Electronics, Home Theatre and Wearables, showcasing its multi-device connectivity with SmartThings.

“We are setting up 15 Premium Experience Stores across India that will offer the widest portfolio of Samsung’s curated premium products as well as experiences such as our SmartThings ecosystem, Gaming, Lifestyle Screens, product customization,” said Sumit Walia, Senior Director, D2C Business, Samsung India.