Sanjeev Mahajan is the new chief executive of the
Modis-promoted S Mobility. SMobility has a market share of nearly 4-5
percent of the Indian mobile devices market.

Kunal Ahooja, the present chief executive officer of S
Mobility, will move to Singapore and will look after the group’s global
business.

With business operations spanning across India, Nepal,
Bangladesh, Uganda, Tanzania, Zimbabwe and Sri Lanka S Mobility is
expanding its geographical presence from Ivory Coast to Indonesia.

Sanjeev is the pioneer of organized mobile retail with over
16 years of experience. He has been heading Spice Hotspot for more than six
years. In a span of six years, Spice Hot Spot opened retail outlets in more
than 100 cities across India.

S Mobility increased the number of stores to 792 Spice
Hotspot Stores across 159 cities as on Jun 30, 2011 compared with 735 stores
last year, offering a wide range of mobile handsets, accessories, gaming
devices, airtime recharge, connections and VAS services.

Before Spice, Sanjeev was the national marketing manager
Nokia business at HCL Infosystems.

Sanjeev is becoming the CEO at a time when devices and
retail businesses are doing well, but facing challenges in the market because
of competition.

S Mobility sold 2.2 million handsets in Q1 FY 2012, showing
a growth of 22 percent in volumes compared to 1.8 million units in the
corresponding quarter last year.

 

The Spice branded handsets sales grew from 1.3 million in Q1
FY 2010-11 to 1.5 million in Q1 FY 2011-12.

 

S Mobility has launched several firsts including
the dual SIM phones across GSM, CDMA, Tri-band & Touch Screen PDA and
smart devices on Android platform. SMobility also became the first
company in the country to introduce a 12 mega pixel camera phone with optical
zoom. 

Recently, S Mobility features in Forbes 2010, as
amongst Asia’s 200 Best Billion dollar companies.

By Baburajan K
[email protected]