German audio brand Sennheiser has sold its consumer electronics business to Swiss hearing care solutions provider Sonova.
Sennheiser announced in February that it would focus on the professional business in the future while seeking a partner for its consumer electronics business.
India is among Sennheiser’s top 10 markets globally and the second-largest market in the Asia Pacific (APAC) region after China.
“India has a great advantage with the growing appetite for the premium and connected sound ecosystem which has been further accelerated by the pandemic,” said Kapil Gulati, Director – Consumer Segment, Sennheiser India.
With the takeover of the Sennheiser’s consumer business, Sonova is adding headphones and soundbars to its hearing care portfolio, which includes hearing aids and cochlear implants, among other hearing solutions.
“Combining our audiological expertise with Sennheiser’s know-how in sound delivery, their great reputation as well as their high-quality products will allow us to expand our offering and to create important touchpoints with consumers earlier in their hearing journey,” said Arnd Kaldowski, CEO of Sonova.
Sennheiser will concentrate its strengths and resources on the Pro Audio, Business Communications and Neumann business areas.