Smart phone is the highest rated device in the home : Yahoo! Mobile study


Smartphone is the highest rated device in
the home with 75 percent of votes, according to a survey among 2000 U.S.

52 percent of consumers use their mobile
device to escape awkward situations. Women are more likely to use their phone
as an excuse than men.

Overall men (59 percent) are using their
web-enabled mobile devices most frequently for navigational purposes, according
to a recent Yahoo! Mobile/Razorfish study.

Men were almost twice as likely to say that
checking their mobile for sports news causes arguments with their significant
other (29 percent) compared to women (17 percent).

58 perecnt of men are fact checking on
their mobile web browser while at a live sporting event, with nearly half (47
percent) checking out scores of other games and players.

90 percent said that multi-tasking on their
smartphone (while watching live TV and commercials) was to communicate with
others (via text or phone).

77 percent of content searched for on
laptop/desktop devices while watching TV is not related to the show they are
watching. However, over half of people multi-tasking on tablets are searching
for related content.

Young women are the prime demographic to
surf the Internet related to what they’re watching.

Men are more likely to use their mobile
device as a functional, all- in-one tool; whereas women are more likely to use
it as an extension of the traditional phone, to update and connect with friends
across their social networks on the go.

Online purchases on smartphones are more
popular with men.

By Team

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