The latest Canalys research report said worldwide smartphone shipments dropped 17 percent in Q4 2022.
In Q4, 2022, Samsung (with 25 percent share), Apple (20 percent), Xiaomi (11 percent), OPPO (10 percent), and Vivo (8 percent) were the smartphone leaders.
Smartphone shipments fell 11 percent to 1.2 billion in 2022. Samsung (with 22 percent share), Apple (19 percent), Xiaomi (13 percent), OPPO (9 percent), and Vivo (9 percent) are the smartphone leaders in 2022.
Canalys forecasts flat to marginal growth for the smartphone market in 2023, with conditions expected to remain tough.
Apple reclaimed the top spot in Q4 and achieved its highest quarterly market share ever at 25 percent, despite facing shrinking demand and manufacturing issues in Zhengzhou.
Samsung finished the quarter second with a 20 percent market share but was the largest vendor for the full year.
Xiaomi retained third place despite its share falling to 11 percent in Q4, largely due to challenges in India. OPPO and vivo rounded out the top five, taking 10 percent and 8 percent market shares respectively.
“Vendors will approach 2023 cautiously, prioritizing profitability and protecting market share,” said Canalys Research Analyst Le Xuan Chiew. “Vendors are cutting costs to adapt to the new market reality. Building strong partnerships with the channel will be important for protecting market shares as difficult market conditions for both channel partners and vendors can easily lead to strenuous negotiations.”