Smartphone market in North America fell 11.2 percent to 34.6 million units in Q1 2023 — fourth quarter of shipment decline, Canalys said.
Challenging economic conditions and inflation in the US market drove lower consumer demand, particularly in the low-end mass market (below US$200).

The ASP of the North American smartphone market reached its historic Q1 record high of $790 this year from US$671 in Q1 2022.

Leaders in the North American smartphone market are: Apple (59 percent share), Samsung (23 percent), Motorola (7 percent), Google (4 percent), TCL (3 percent), OnePlus (1 percent) and Nokia (1 percent).
“Apple strengthened its position even further with its premium Pro series, thanks to normalized supply and relatively intact high-end spending in the region. Seven iPhone models entered the market’s top 10 where the iPhone Pro and Pro Max contributed to 45% of shipments,” said Lindsey Upton, Analyst at Canalys.

“North America is the most important region for Apple and Samsung in both volume and sales value, but the year ahead will be challenging as even Apple and Samsung cannot be immune from the weakening demand in all segments,” Lindsey Upton said.

The North American market will decline by 5.4 percent this year, according to Canalys’ latest forecast published in May 2023.

“Carriers remain cautious with their portfolio planning and hardware subsidies, leading to a pessimistic outlook in the smartphone category. Competitive price points and attractive bundles will continue to be the theme across the carriers and retail channels,” Lindsey Upton said.