Smartphone market in India: who gained in Q2?

Smartphone market in Q2 2016
CMR has revealed the smartphone market share of Samsung, Micromax, Intex, Karbonn and LYF in India during the second quarter of 2016.

The above chart is from CMR. CMR says Samsung has 29.7 percent share in smartphone market in India. Micromax is the second largest smartphone maker with 14.8 percent share. Intex (7.7 percent), Karbonn (6.6 percent) and LYF (5.3 percent) are the other top smartphone vendors in India.

Device makers achieved shipments of 65.9 million handsets – feature phones and smartphones – in Q2. 56.5 percent were feature phones.

The below chart is from IDC. IDC earlier said Samsung has 25.1 percent share in the Indian smartphone market. Micromax has 12.9 percent, Lenovo has 7.7 percent, Intex has 7.1 percent and Reliance Jio has 6.8 percent during the second quarter of 2016.

India smartphone market Q2 2016

There is significant difference in the report from IDC and CMR, two independent research agencies in India. IDC says Lenovo / Motorola combine is the third largest smartphone vendor in India. CMR does not feature Lenovo in the top 5 smartphone chart. The CMR report shows Karbonn as the fourth largest player, while IDC did not mention about Karbonn.

CMR said the mobile handset shipments are likely to surpass 75 million mark per quarter for the first time in Q3 2016. Festive season, increased disposable income, new product launches and the competition within the telecom operators as Reliance Jio are the possible growth drivers.

“As the telecom services data indicates, new customers are being acquired in far-flung areas of the country giving impetus to the feature phones and the existing users are due for refresh (upgrade) of the phones,” said Faisal Kawoosa, lead analyst for Telecoms at CMR.

Smartphones in the less than Rs 2,000 price range grew over 200 percent in Q2 over the previous quarter.

Smartphone segment in the above Rs 20,000 price band has registered a 35 percent growth during the quarter, with Oppo, LeEco, Asus, LG and Huawei benefiting the most in this category.

Baburajan K