Worldwide smartphone shipments dropped 9 percent in Q2 2022 due to uncertain market conditions, according to Canalys Research report.
Samsung (with 21 percent), Apple (17 percent), Xiaomi (14 percent), Oppo (10 percent) and Vivo (9 percent) are the top smartphone brands in the world.
Samsung has increased its smartphone share to 21 percent from 18 percent.
Apple has increased its smartphone share to 17 percent from 14 percent.
Xiaomi has lost its smartphone share to 14 percent from 17 percent.
Oppo has also lost its smartphone share to 10 percent from 11 percent.
Vivo has also lost its smartphone share to 9 percent from 10 percent.
Apple came second with a 17 percent share as the iPhone 13 remained in high demand.
Xiaomi, OPPO and vivo continued to struggle in China, suffering double-digit declines to take 14 percent, 10 percent and 9 percent market shares respectively.
Canalys Research Analyst Runar Bjorhovde said: “Economic headwinds, sluggish demand and inventory pileup have resulted in vendors rapidly reassessing their portfolio strategies for the rest of 2022. The oversupplied mid-range is an exposed segment for vendors to focus on adjusting new launches, as budget-constrained consumers shift their device purchases toward the lower end.”
Falling demand is causing great concern for the entire smartphone supply chain,” said Canalys Analyst Toby Zhu. “While component supplies and cost pressures are easing, a few concerns remain within logistics and production, such as some emerging markets’ tightening import laws and customs procedures delaying shipments.”