By Telecom Lead Team: SRS
Labs, which specializes in surround sound, audio enhancement, and voice
post-processing technologies, announced today that its high-performance mobile
audio enhancement solution, SRS TruMedia is now available for implementation on
product designs utilizing the Snowball development platform based on
ST-Ericsson’s Nova A9500 processor.
SRS TruMedia is a feature-rich mobile audio solution that
enables a mobile phone’s built-in speaker(s) to deliver an immersive audio
experience, with a noticeable expansion of the sound field, more pronounced
bass, clearer vocals and enhanced midrange performance.
The solution is designed to help developers create
applications for Android, the SKY-S9500-ULP-CXX is a low power, low cost single
board computer that targets hobbyists and professional developers wanting to
prototype new embedded designs.
“With the ever growing popularity of mobile content
consumption, high-definition audio and mobile surround sound technologies are
in high demand,” said Bob Lyle, vice president, Mobile Solutions Group for
SRS Labs. “Our demonstration with ST-Ericsson showcases how easy and
important it is for developers to integrate high-performance audio into their
product designs and also shows how doing so enables their products to deliver a
more immersive and compelling entertainment experience.”
SRS TruMedia is a feature-rich mobile audio
solution that enables a mobile phone’s built-in speaker(s) to deliver an
immersive audio experience, with a noticeable expansion of the sound field,
more pronounced bass, clearer vocals and enhanced midrange performance.
The ST-Ericsson Snowball developer combines ST-Ericsson’s
Nova A9500 dual-core application processor with an ARM dual Cortex A9 and Mali
400 GPU, innovative MEMS (3D gyroscope, accelerometer, magnetometer and a
barometer), GPS, Wi-fi and Bluetooth features, in a compact battery-operated
With support for 3D graphics, HD video and HDMI output, the
Snowball puts cutting-edge mobile technologies within reach of a broad
community of professional developers and hobbyists.
“Audio quality is a key concern in mobile devices which
is why we are very excited that SRS Labs has made their TruMedia audio
processing technology available on our popular Snowball development
platform,” said Bjorn Ekelund, head of Ecosystems and Research at
ST-Ericsson. “TruMedia is a great complement to the NovaThor high
performance audio subsystem, enabling our partners’ mobile products to deliver
an exceptionally immersive entertainment experience from virtually
SRS Labs and ST-Ericsson will showcase the results of their
integrated technologies through a video short entitled “The Escape,” directed by visual effects veteran Jordan Foster, at this week’s Mobile World
Congress 2012 in Barcelona, Spain.
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