T-Mobile to tap new smartphone buyers with Nokia Lumia 710

To tap the new smart phone users, T-Mobile
USA and Nokia announced the launch of Nokia Lumia 710, the first Windows Phone
from Nokia in the United States.

Targeted at the nearly 150 million
Americans who haven’t purchased their first smartphones, the Nokia Lumia 710,
capable of running on T-Mobile’s 4G network, delivers high-performance
hardware, Nokia’s social and Internet experience, and access to popular
smartphone applications and services from Windows Phone Marketplace.

Running on America’s Largest 4G Network,
the Nokia Lumia 710 benefits from the unique people-first approach of Windows
Phone, bringing together all interactions with family and friends in People

The Nokia Lumia 710 provides one-click
access to popular services, such as Netflix, T-Mobile TV with mobile HD and a
leading mobile Web experience with Internet Explorer Mobile, Bing Search with
voice activation and Local Scout for locally relevant search results. The
smartphone also brings access to signature Nokia experiences, such as Nokia
Drive for voice-guided, turn-by-turn navigation and ESPN for exclusive sports

“We’re excited to team with Nokia in
bringing its first Windows Phone to the U.S. with the elegantly designed Nokia
Lumia 710,” said Cole Brodman, chief marketing officer, T-Mobile USA.

NPD Group recently said U.S. smartphone
sales reached 59 percent in the third quarter 2011, an increase of 13 percent
since third quarter 2010. With an increasing demand for smartphones, the Nokia
Lumia 710 offers a compelling experience aimed at addressing the needs of the
nearly 150 million people in the U.S. who have yet to upgrade to their first

“The Nokia Lumia 710 is the perfect first-time
smartphone: a well-designed product that delivers the most compelling Windows
Phone experience in its price range and with access to great content and
thousands of applications,” said Chris Weber, president, Nokia Americas.

The Nokia Lumia 710 is expected to be
available at T-Mobile retail stores, select dealers and retailers nationwide,
and online at starting
January 11. The Nokia Lumia 710 is expected to cost $49.99 after a $50
mail-in-rebate card, with a two-year service agreement and qualifying Classic
voice and data plan.

By Telecomlead.com Team
[email protected]