Top 5 smartphone vendors market share in second quarter 2012

Telecom Lead India: Samsung, Apple, Nokia, HTC and ZTE
are the top 5 smartphone vendors in second quarter of 2012.


Smartphone market grew at 42.1 percent year-over-year in
second quarter of 2012. Vendors shipped 153.9 million smartphones in 2Q12
compared to 108.3 million units in 2Q11, IDC said.


Samsung is the leading smartphone vendor. The Korean
devices major gained by launching Galaxy S III. Samsung also benefited from its
smartphone/tablet hybrid device, the Galaxy Note. Samsung topped the 50 million
unit mark.


Apple posted an expected sequential decline last quarter.
Apple made inroads into new markets and segments, including smaller regional
carriers and prepaid service providers.


For Nokia, demand for Symbian and MeeGo units declined.
Lumia sales have remained steady.


HTC’s performance in the Asia/Pacific region allowed it
to climb back up the rank order.


ZTE climbed into the smartphone Top 5 for the first time
thanks primarily to shipments of its lower-cost entry-level smartphones in
China, where it’s based. However, the vendor has also grown its international
smartphone sales, particularly in the U.S. where its smartphones can be found
under other brands. Latin America is another source of significant smartphone
growth for the vendor. Despite impressive gains last quarter, brand equity may
prove to be an issue for ZTE in future. Strong brand recognition is a necessity
if high-growth smartphone sales abroad are a priority for the company.


According to IDC, smartphone market grew at 42.1 percent.


But Strategy Analytics said smartphone shipments grew 32
percent annually to reach 146.1 million units in Q2 2012.


Samsung and Apple combined account for over half of all
smartphones shipped worldwide, up from around one-third a year ago. Volumes
have polarized around those two brands. The growth of Samsung and Apple has
come partly at the expense of Nokia, whose global smartphone marketshare has
halved from 15 percent to 7 percent over the past year. This is Nokia’s lowest
marketshare level in the smartphone category for a decade. Nokia is seeing
reasonable growth in its new Microsoft Lumia portfolio, but it is not yet
offsetting the sharp decline in its aging Symbian platform,”¬Ě said Neil Shah,
senior analyst at Strategy Analytics.

 

Top Five Smartphone Vendors, Shipments, and Market Share,
Q2 2012 (Units in Millions)


 

2Q12 Unit

 

2Q12 Market

 

2Q11 Unit

 

2Q11 Market

 

Year-over-

Vendor

Shipments

Share

Shipments

Share

year Change

Samsung

50.2

32.6 percent

18.4

17.0 percent

172.8 percent

Apple

26.0

16.9 percent

20.4

18.8 percent

27.5 percent

Nokia

10.2

6.6 percent

16.7

15.4 percent

-38.9 percent

HTC

8.8

5.7 percent

11.6

10.7 percent

-24.1 percent

ZTE

8.0

5.2 percent

2.0

1.8 percent

300.0 percent

Others

50.7

32.9 percent

39.2

36.2 percent

29.3 percent

 

Total

153.9

100.0 percent

108.3

100.0 percent

42.1 percent


Source: IDC Worldwide Mobile Phone Tracker, July 26, 2012


Note: Vendor shipments are branded shipments and exclude
OEM sales for all vendors.


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