Vivo leads Indian 5G smartphone market beating Samsung

Vivo led the 5G smartphone segment with 18 percent market share in India, followed by Samsung at 16 percent in Q3 2021.
Vivo V21 smartphone priceMore than 20 5G-capable smartphones were launched, and 5G accounts for 22 percent market share of the overall smartphone shipments, according to CMR’s India Mobile Handset Market Review Report for Q3 2021.

Smartphone brands such as OnePlus, Oppo, realme, Samsung and Vivo shipped 5G smartphones in excess of $3 billion during Q3 2021, Shipra Sinha, analyst, Industry Intelligence Group, CMR.

In Q3, smartphone shipments in India posted 47 percent quarter-on-quarter (QoQ) growth, on the back of robust consumer demand, and despite persistent supply constraints.

Xiaomi (23 percent), Samsung (18 percent) and Vivo (15 percent) captured the top three spots in the smartphone market, followed by realme and Oppo.

The feature phone segment declined 21 percent year-on-year, driven by continued consumer transition to smartphones.

The 2G feature phone segment declined 27 percent year-on-year, with itel (27 percent), Lava (19 percent) and Samsung (14 percent) capturing the top three spots.

Samsung launched 10 new smartphone models including 7 5G smartphone models. Nearly 20 percent of all Samsung smartphones were 5G capable.

The Samsung Galaxy M02, M02s and Galaxy A12 accounted for 34 percent of its shipments, the report mentioned.

“In Q4 2021 and beyond, the supply chain constraints will continue to persist. Smartphone brands that are able to augment their component supplies, and plan in advance their market outreach strategies, will be able to succeed,” said Anand Priya Singh, Analyst, Industry Intelligence Group, CMR.