Windows Phone and BlackBerry to share lead position in Asia Pacific enterprise smartphone market by 2016

Telecom Lead India: Windows Phone and BlackBerry OS are
expected to share top positions in the Asian-Pacific enterprise smartphone
market with shipments of 1.14 million each by 2016.


Windows Phone will be the biggest achiever in terms of
smartphone shipments in the Asia-pacific enterprise smartphone market, predicts


Shipments of Windows Phone in the enterprises smartphone
market will grow from 0.23 million in 2011 to 1.14 million in 2016.


According to Ovum, the already-junked Symbian OS will be
disappeared from the Asian-Pacific enterprise smartphone market. The market
analysis firm forecasts that the shipments of Symbian OS will stand for nothing
by 2016. In 2012, the firm predicts shipments of 0.4 million for Symbian OS.


Nokia, which ruled the enterprise smartphone segment in
terms of shipments with its Symbian OS, has aggressively released several
smartphones that run on Windows phone.


However, the market share of Nokia’s Lumia portfolio is
still very low, but it is expected that it will come neck to neck with other
market leaders. Apart from Nokia, mobile major HTC also offers a range of
Windows OS powered smartphones.


The enterprise smartphone market will see significant
growth over the forecast period as enterprises increasingly adopt smartphones
to support a range of business applications.


The prediction by Ovum looks very realistic, as the
uptake of Windows based smartphones in the enterprises will be complemented by
the adoption of cloud computing by the enterprises.  


The Cloud computing involves using the Internet to store
data and synchronize files with a variety of devices. Presently, most of the
enterprises in the Asia-Pacific region use Windows based desktops and laptops
for their functioning and also uses the same for the cloud computing.


The pervasiveness of Windows OS via desktops and laptops
will certainly help in increased uptake of the windows-based smartphones, as it
will be easy for enterprises to manage their data from different connected
devices that runs on the same platform.


Ovum says that the demand for enterprise smartphones is
driven by the need to support business applications on mobile devices as
enterprises adopt more flexible working patterns and continue to support employees
away from the workplace. This demand continues to be dominated by messaging,
particularly e-mail, and voice.


The total annual enterprise smartphone shipments for the
Asia-Pacific region will reach 4.5 million in 2016 from 2.9 million shipments
in 2012, according to Ovum.


By 2016, the enterprise smartphone market will reach 54
million shipments, which will represent approximately 8.5 percent of the
world’s total smartphone market.


BlackBerry to lead global enterprise smartphone market with
12.08 million shipments in 2012


BlackBerry is expected to lead the enterprise smartphone
market with shipments of 12.08 million in 2012.


Danish Khan

[email protected]