Xiaomi opens new phone plant in Andhra Pradesh

Xiaomi phone plant in Andhra PradeshChinese phone major Xiaomi today announced the opening of a new manufacturing plant In Andhra Pradesh.

With the new manufacturing plant also at Sri City, in Andhra Pradesh, more than 95 percent of Xiaomi’s smartphones sold in India will be manufactured in the country.

Xiaomi will now have a combined production capacity of one phone per second during operational hours.

“We are present in 20 markets globally but India tops in terms of volume and is also the fastest growing market for us. All eyes are on this market and we will continue to do what we are doing and provide great after sales service and experience for our users,” said Manu Jain, managing director of Xiaomi India.

Xiaomi entered India in July 2014 and quickly announced plans to establish its first manufacturing plant. The first plant went live in August 2015 and by March 2016, over 75 percent of its phones were being manufactured in India.

The plant has also helped create employment for more than 5,000 people from over 100 surrounding villages. More than 90 percent of the workforce employed are women.

The company also launched Rs 5,999 Redmi 4A smartphone powered by Qualcomm Snapdragon 425 processor paired up 2GB of RAM.

Xiaomi says about 90 percent of its sales are from online channels, while less than 10 percent is offline. Xiaomi ships its products to around 14,000 pin codes — close to 40 percent of the country’s total — every single week, reports IANS.

“This clearly highlights our presence in the Tier 2 and Tier 3 markets. As we increase our focus on offline sales, we will further increase our penetration in these markets,” Manu Jain, vice president, Xiaomi, and managing director, Xiaomi India, told IANS recently.

Xiaomi India reached three major milestones in 2016 — it crossed $1 billion in annual revenue for the first time, secured a spot among the top three smartphone players in the country and, in October, sold a record 1.35 million smartphones.

Xiaomi India is present in more than 8,500 stores via our innovative offline distribution network.

Xiaomi India sold more than 3.6 million units of Redmi Note 3and became the highest shipped device in the history of online India.

Xiaomi launched Redmi Note 4 earlier this year and sold more than 250,000 units in 10 minutes in the first sale across mi.com and Flipkart.

The company is now focusing on five core areas — technological breakthroughs, new retail strategy, globalisation, artificial intelligence (AI) and Internet finance — with a goal of 100 billion Chinese Yuan ($14.5 billion) in revenue in 2017.