ZTE strengthens presence in European mobile market by hiring Chris Edwards




Telecom equipment major ZTE announced that it has named Chris Edwards as its European marketing and business development director.





Edwards was formerly at mobile distributor Brightstar, where he was European vendor and purchasing director. Before that he was a senior handset buyer at Vodafone.





Edwards brings a wealth of experience of the UK and European market to the company after working with Vodafone and Brightstar. The move will help bolster ZTE’s ambitions in Europe in particular with rival Huawei, which appointed the highly experienced former head of Samsung UK, Mark Mitchinson, in May this year to lead its fight to become a major mobile player in the region.





As senior buyer at Vodafone Edwards played a key role in the company’s drive to integrate services into handsets and was latterly responsible for taking worldwide responsibility for the relationship with Sony Ericsson.





At Brightstar he was responsible for building relationships with vendors and manufacturers across Europe. Edwards left Vodafone in May 2009 and joined Brightstar a little over a year ago in August 2010.





Recently, Kapil Ahuja has joined  ZTE India. Kapil, a telecom industry veteran, who worked with NSN, Nokia and Siemens earlier, is joining ZTE India as its chief technical and marketing officer. This will be a big boost for ZTE which is strengthening its telecom business in 2011 after security related controversies in 2010.





By Telecomlead.com Team
[email protected]