50% of tablet users view feature-length movies and TV shows on device

50 percent of tablet owners are viewing feature-length movies and TV shows on their device. This is an important opportunity to both content producers and providers, according to In-Stat.

Tablet and smartphones are becoming vital new screens for video consumption. They are also functioning as personal interaction devices for video-centric social networking and applications.

Tablets, in particular, have become a primary video device, both inside and outside the home,” said Keith Nissen, research director, In-Stat.

By 2015, 65 percent of the US population will own a smartphone and/or tablet. As these devices become a center-point for video engagement and consumption, content providers, device manufacturers, and operators need to support a multi-screen usage model that reflects social interaction, screen interaction, personalization, and mobility.

Frequent mobile video users will more than triple over the next five years. Nearly 50 percent of 18 to 24 year old smartphone/tablet owners frequently social network about TV programs currently being viewed.

86 percent of smartphone/tablet users will view video on their mobile devices. Nearly 60 percent of smartphone/tablet owners will also be viewing OTT (over-the-top) video at home.

The average Apple household will have four Apple devices, while the average Google Android household will have at least two Android devices.

The research is drawn from In-Stat’s new Q2’11 US Multiscreen Video Database which examines the impact of mobile devices in the promotion, engagement, and distribution of premium video as an extension of the TV and PC video experience.

By Telecomlead.com Team
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