Apple iPad leads tablet market with 68% share

Telecom Lead America: Apple’s tablet market share has
improved from 62 percent in Q2 FY11 to 68 percent in Q2 FY12 with 17 million
tablet units shipped. In Q2 FY11, Apple shipped 9.3 million table units,
according to Strategy Analytics.

Android’s market share remain stagnant at 29.3 percent in
Q2 FY12 with 7.3 million units shipped. In Q2 FY11, global Android tablet
shipments were 4.4 million.

Market share of IT giant Microsoft plunged to 1.2 percent
in Q2 FY12, against 4 percent in the same quarter a year earlier. During the
quarter, global Microsoft tablet OS shipments were 0.3 million.

Strategy Analytics noted that the upcoming release of
Windows 8 later this year cannot come quickly enough for Microsoft, so the
company’s hardware partners, like Dell, can start competing more effectively in
the tablet space.

  Demand for tablets among consumer, business and
education users remains relatively healthy. Apple shipped a robust 17.0 million
iPads worldwide and maintained its strong market leadership with 68 percent
share during the second quarter of 2012. Apple continued to shrug off the much-hyped
threat from Android and the iPad’s global tablet share is at its highest level
since Q3 2010,” said Peter King, Director at Strategy Analytics.

Global tablet shipments grew 67 percent annually in Q2
2012 with 25 million units shipped during the quarter.

Demand remained relatively healthy, although this was the
industry’s slowest growth rate since the finger-driven tablet market

  Global Android tablet shipments grew by more than
half to 7.3 million units. Despite high expectations for companies like Amazon,
Samsung, Acer and Asus, the Android community has yet to make a serious dent in
Apple’s dominance of the tablet market,” said Neil Mawston, executive director
at Strategy Analytics.

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