Telecom Lead America: Apple has launched new iPod touch and iPod nano.

The thinnest new iPod touch features a 4-inch Retina display; a 5 megapixel iSight camera with 1080p HD video recording; Apple’s A5 chip; Siri, and iOS 6.

With over 350 million sold, iPod is the world’s most popular and beloved music player.

“Music lovers may have a difficult time deciding between the reinvented iPod nano, the thinnest iPod ever, and the all-new iPod touch with its stunning 4-inch Retina display, 5 megapixel iSight camera and ultra-thin design—both in beautiful new colors,” said Philip Schiller, Apple’s senior vice president of Worldwide Marketing.

With Apple’s dual-core A5 chip inside, iPod touch delivers up to twice the processing power and up to seven times faster graphics than the fourth generation iPod touch, and battery life of up to 40 hours of music playback and up to eight hours of video playback.

Siri arrives on the new iPod touch with support for more languages, easy access to sports scores, restaurant recommendations and movie listings.

The new iPod touch includes: built-in Facebook integration with ability to post directly from Siri; Shared Photo Streams via iCloud; and other key iOS features like iMessage, FaceTime, Mail and Game Center.

The reinvented iPod nano features the largest display. The new iPod nano features a 2.5-inch Multi-Touch display to make navigating music easier; a home button to quickly get back to your home screen; and convenient buttons to easily control volume and quickly play, pause or change songs without looking.

Meanwhile, Apple announced the new iTunes for Mac and PC featuring a redesigned player, seamless integration with iCloud, and a new look for the online music, apps, TV and movie stores.

The new iTunes is coming in October and will feature a simpler and cleaner interface that keeps your favorite iTunes content at the forefront.

“We created iTunes because we love music and we’re going back to our roots with an incredibly clean design that keeps your music at the forefront. The new iTunes works seamlessly with iCloud, always keeping your entire library at your fingertips, and we’re adding great new features that make listening to your music more fun,” said Eddy Cue, Apple’s senior vice president of Internet Software and Services.

[email protected]