Apple’s tablet market share dips to 50.4%, Samsung share rose to 18.4% in Q3 of 2012

Telecom Lead Asia: Apple has dropped its tablet market share to 50.4 percent in the third quarter of 2012 from 59.7 percent in Q3 2011

The main gain was for Samsung and Amazon.

Driven by its Galaxy Tab and Note 10.1, Samsung has improved its market share in tablet segment to 18.4 percent y-o-y from 6.5 percent.

Amazon’s third quarter market share stood at 9 percent.

ASUS’ market share rose to 8.6 percent from 3.8 percent.

IDC said worldwide tablet shipments totaled 27.8 million units in the third quarter of 2012.

The tablet market grew 49.5 percent year over year in 3Q12 and 6.7 percent over the second quarter of 2012.

Android shipments, led by Samsung and Amazon, surged during the quarter, at the expense of Apple, which saw its share slip notably during the quarter.

“After a very strong second quarter, Apple saw growth slow as both consumer and commercial (including education) shipments declined, and rumors of a forthcoming iPad mini began to heat up,” said Tom Mainelli, research director, Tablets at IDC.

IDC said new mini and a fourth-generation full-sized iPad will enable Apple to have a very good quarter. Mini’s relatively high $329 starting price leaves plenty of room for Android vendors to build upon the success they achieved in the third quarter.

The remaining top five tablet vendors all gained share during the quarter as a result.

Samsung shipped 5.1 million tablets worldwide in 3Q12, up 115.0 percent from 2Q12; that’s an increase of 325.0 percent from 3Q11, when it shipped 1.2 million tablets.

Amazon, which did not have product in 3Q11, announced new 7-inch and 8.9-inch Kindle Fire HD tablets late in the quarter, and began shipping the new 7-inch HD version (in addition to a refreshed version of the original 7-inch Fire) in mid-September.

ASUS’ share growth was backed by strong shipments of its Google-branded Nexus 7 device; Lenovo’s gains were driven by strong shipments in China.

Top 5 Vendors, Worldwide Tablet Shipments, Third Quarter 2012 (Preliminary)
(Units Shipments are in millions)
Vendor     3Q12
    3Q12 Market
    3Q11 Market
1. Apple     14.0     50.4 percent     11.1     59.7 percent     26.1 percent
2. Samsung     5.1     18.4 percent     1.2     6.5 percent     325.0 percent
3.     2.5     9.0 percent     NA     NA     NA
4. Asus     2.4     8.6 percent     0.7     3.8 percent     242.9 percent
5. Lenovo     0.4     1.4 percent     0.2     1.1 percent     100.0 percent
Others     3.3     12.2 percent     5.4     28.9 percent     -38.9 percent
All Vendors     27.8     100 percent     18.6     100 percent     49.5 percent

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