Telecom Lead Canada: Aspect, a provider of customer
contact and Microsoft platform solutions, has announced its role in the
development of Mazda Connect application, a tablet application designed to
drive a deeper service experience between Mazda Canada and their customers.
Mazda Connect application was created as a part of a
Mazda promotion for dealerships across Canada. The company said that customers
who purchased a Mazda vehicle during the month of December received a tablet
preloaded with the Aspect-developed Mazda Connect application.
Mazda Connect provides customer features such as a dealer
locator, vehicle owner’s manuals and instant connection into social media
platforms.
Mazda Canada said that the bi-lingual application was a
driving factor in Mazda having the best December sales ever in the history of
Mazda Canada.
Mazda’s goal with the promotion was to educate consumers
on SKYACTIV TECHNOLOGY, a suite of technology aimed at improving driving
performance and fuel efficiency.
“After the success of a similar application for
Mazda Mexico, we knew Aspect had the ideas and expertise to help us connect
with our Canadian customers and ensure they are getting the best user
experience possible,” said Krista Kelly, manager of brand communications,
Mazda.
Aspect said that its digital team creates digital
communities and mobile applications for companies that provide immersive,
interactive brand experiences for their end users.
By starting with a comprehensive understanding of the
uniqueness of individual users,
Aspect’s digital solutions help companies looking to
sustain deeper engagement with their customers.
“As we continue to expand on our mobile products and
unified communications solutions, it was a rewarding experience to help Mazda
offer a unique application to educate customers on their technology,” said
Manish Chandak, vice president of Professional Services, Aspect.
Aspect in pact with Dell Services to deliver Unified
Communications Solutions for contact centers
Recently, Aspect announced a deal with Dell Services to
deliver Microsoft-based Unified Communications solutions for the contact center
and across the enterprise.
