Banking and financial sector may tap media tablets to engage with customers

Telecom Lead India: Wealth management and corporate
banking sectors may tap the potential of tablets for enjoyable content


Tablet’s gesture-driven user interface and shareable
screen is suitable for helping customer meetings run more effectively,
according to Ovum.


Rural tablet sales in America to grow at 54 percent CAGR during
2011 -2016


Recently, iGR research said tablet sales in rural America
are estimated to grow at a CAGR of 54 percent from 2011 to 2016. Tablet
sales in the U.S rural market were just 2 percent of total sales in 2011.
This is due to the relatively high price of tablet devices, the lack of
availability and awareness of tablet devices in rural areas, and the lag of
higher-speed wireless networks in remote areas.


According to Ovum, as most divide their assets up to be
managed by different wealth management providers, a well-executed meeting
carried out with the aid of a tablet may attract further business away from a


The financial sector as a whole has come out of the
global crisis with an urgent need to rebuild its credibility with a
disillusioned public. In certain sub-verticals such as wealth management more
face-time with the customer can help this rebuilding process,” said Rik Turner,
senior analyst at Ovum and author of the report.


In extending their platforms’ functionality to tablets,
most of the independent software vendors (ISVs) that address these financial
market segments currently prefer the downloadable to the browser-based
app.  This may be changing, however, as significant improvements are taking
place in the technologies that enable the latter.


HTML5 is becoming more robust and will gain momentum
through 2012. Features such as the ability to work offline, access on-device
contact lists, and so on, are in development and although there is still a
significant drawback to be addressed in the form of code security, this too may
not be an insurmountable obstacle.


With these improvements combined with the downloadable
apps’ immense shortcoming – a different version must be written for each
operating system the developer wants them to run on – Ovum expects to see more
companies looking at browser-based functionality a year from now.


Tablet devices emerge as second-screen alternative to
television for viewing episodes


Tablet devices have emerged as the leading second-screen
alternative to television for viewing full-length episodes in the U.S.


In a few years, tablets have risen to second-screen
prominence for full-length TV (FLTV) show viewing, ahead of computers. Out of
total time spent watching FLTV shows, 15 percent of viewing occurs on


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