CES 2012: Hanvon new E-reader for China market features Qualcomm mirasol display technology

By Telecom Lead Team: Qualcomm MEMS Technologies, a
subsidiary of Qualcomm, and Hanwang Technology (Hanvon), a provider of e-reader
devices in China, announced the thinnest and lightest e-reader to incorporate
mirasol display technology to date.

The Hanvon-branded device, revealed by Qualcomm Chairman
and CEO Paul Jacobs during his opening day CES keynote, delivers a premium
reading experience, a touch display, vibrant color even in bright sunlight and
weeks of reading under typical usage.


Hanvon has chosen mirasol displays as the enabling
technology that will best place the full color potential of their vast content library
into the hands of their customers. This Hanvon e-reader
validates customers’ evolving expectation of color as part of their
e-reading experience and mirasol displays deliver an unparalleled experience,”
said Clarence Chui, senior vice president and general manager of Qualcomm MEMS

The Hanvon C18 e-reader includes access to tens of
thousands of e-books, more than 100 Chinese newspapers and more than 300
magazines, 90 percent of which offer full-color digital editions. Hanvon’s
continuing collaboration with more than 300 publishers ensures a deep and
diverse stream of digital content for consumers.

Thinner and lighter than any color e-reader, the Hanvon
C18 e-reader is a revolutionary product that Hanvon and Qualcomm are bringing
to consumers. With the exceptional mirasol display technology, it will break
new ground in the e-reader industry,” Liu Yingjian, president of Hanwang

The Hanvon C18 e-reader features a 5.7″ XGA format
(1024 x 768 pixels) mirasol display (screen resolution of 223 ppi) and
Qualcomm’s 1.0 GHz Snapdragon S2 class processor. Hanvon’s custom application
interface sits atop an Android 2.3 base.

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