Market saturation, increased adoption of smartphones with 5-inch and greater screens, and the eventual growth of the wearable category will impact tablet growth in all regions.
Mature market — North America, Western Europe, and Japan — will shrink from 60.8 percent of the worldwide market in 2012 to 49 percent by 2017.
Emerging markets — broadly of Asia/Pacific (excluding Japan), Latin America, Central and Eastern Europe, the Middle East, and Africa — will grow from 39.2 percent in 2012 to 51 percent in 2017.
Education projects and adoption in vertical markets such as retail are contributing factors as this segment is set to slowly double from the 10 percent share it held in 2012 to 20 percent by 2017.