Telecom Lead Asia: Smaller and lower-priced tablets will fuel the market to achieve 190.9 million units in 2013.
As per IDC’s revised estimates tablet shipments will be upwards of 350 million by the end of 2017.
One in every two tablets shipped this quarter was below 8 inches in screen size. Smaller tablets will continue growing in 2013 and beyond.
Android’s market share in the tablet space will reach 48.8 percent in 2013.
Apple’s iOS market share will decrease to 46 percent in 2013 from 51 percent in 2012.
Windows 8 will grow from 1 percent in 2012 to 7.4 percent in 2017. IDC did not share Microsoft Window’s market share for 2013.
IDC expects Windows RT growth to remain below 3 percent during the forecast period.
The growth of low-cost tablets is clearly damaging the prospects of the single-use eReader, and IDC reduced its forecast for the category by an average of 14 percent between 2013 and 2016.
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Top Tablet Operating Systems, Forecast Market Share and CAGR 2012-2017
|
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| Tablet OS |
2013
Market Share |
2017
Market Share |
2012-2017
CAGR (%) |
| Android |
48.8%
|
46.0%
|
14.8%
|
| iOS |
46.0%
|
43.5%
|
15.0%
|
| Windows |
2.8%
|
7.4%
|
48.8%
|
| Windows RT |
1.9%
|
2.7%
|
27.9%
|
| Other |
0.6%
|
0.4%
|
7.5%
|
| Grand Total |
100.0%
|
100.0%
|
16.6%
|
Source: IDC Worldwide Quarterly Tablet Tracker, March 2013
IDC believes eReader shipments peaked in 2011 at 26.4 million units. After declining to 18.2 million units in 2012, the category is expected to grow only modestly in 2013 and 2014, before it begins a gradual and permanent decline beginning in 2015.
Recently, Juniper Research said tablet banking services will reach almost 200 million in 2017. Push mobile banking and tablet adoption will drive the significant growth. The growth will represent approximately 19 percent of total mobile banking customers in 2017, compared to 9 percent this year.
Meanwhile, ABI Research says tablet apps will generate $8.8 billion in revenue in 2013, compared to $16.4 billion expected from smartphone apps. Of the combined $25 billion, 65 percent will come from Apple’s iOS ecosystem, 27 percent from Google’s Android, and the remaining 8 percent from the other mobile platforms.
