The next app battleground will take place on the tablet.
Since the phone apps ecosystem has matured, it is becoming increasingly
difficult for smaller, niche developers to compete. Tablets present the future.
Tablets also present an opportunity for rebirth of Windows and BlackBerry as
they seek to build out their developer ecosystems in order to complement the
robust offerings of Apple and Android,” said Josh Martin, director of Apps
Research at Strategy Analytics.
When Windows 8 and BlackBerry 10 are released, both
Microsoft and Research in Motion will seek to take advantage of the
battleground moving from phones to tablets which will allow developers to
easily build apps for both products. If implemented correctly, this approach
will increase platform importance – especially among platform skeptics.
|
Platform importance |
|
Importance by those |
|
Importance by those |
|
Increase in |
||
|
|||||||||
BlackBerry |
3.8 |
1.6 |
4.02 |
322 percent |
|||||
|
|||||||||
Windows |
5.3 |
1.3 |
4.36 |
276 percent |
|||||
|
|||||||||
Source: Strategy Analytics. |