MTI launches tablet merchandising security

MTI announced the launch of tablet-merchandising products
that provide both security and power to every tablet, eReader and iPad on the

The two new technologies, Freedom Axis and Freedom Maxx,
also enable full product interaction.

Even as analysts predict tablet sales to grow 235 percent
in 2011, retailers and brands have struggled to securely merchandise these
high-value devices. In many cases, tablets are turned off or locked down,
hampering the retailers’ ability to demonstrate the tablet’s capabilities.
MTI’s patent-pending Freedom Axis and Freedom Maxx are the first products to
directly address these issues.

The rapid growth of the tablet category has pressured
retailers to find cost-effective ways to balance security, power and
interaction,” said Matt Haroldson, VP of Sales for North America, MTI.

Freedom Axis is designed to securely merchandise tablets
in all retail environments, including high-risk areas. The Freedom Axis base
affixes to any flat or vertical surface and connects to the tablet via a swivel
collar that supports unlimited 360-degree spinning interactions. A
quick-release security key then allows salespeople to help shoppers experience
the tablet’s in-hand functionality.

Freedom Maxx provides a virtually weightless shopper
experience and enables full interactivity. Mountable on any flat surface,
Freedom Maxx includes mechanical and electronic security along with optional
mounting brackets and battery backup.

Optional electronic sensor cables provide security for up
to two additional SKUs. This allows cross-merchandising for docking stations,
printers, wireless keyboards or any number of related accessories via a single

By Team

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