Reliance 3G Tab achieves 20% market share in Indian tablet market

Communications has achieved more than 20 percent market share in Indian tablet



The tablet growth is primarily driven by Reliance Communications’ 2.1 million active 3G customers across devices in Q2 2011-12.



Moreover, the presence of 3G in 333 towns in 13 circles including Delhi, Mumbai and Kolkata, along with the expanding high speed CDMA data network strengthens RCOM’s tablet presence.



RCOM will be launching its new Video on Demand application shortly, that will render across various devices such as handsets, tablets, PC.



To help develop the 3G ecosystem in India, Reliance Communications launched its proprietary 3G Tablet in August 2011, Reliance 3G Tab, an Android”based tablet at Rs 13,000.



This is an important step in the 3G revolution in India and the company has seen acceptance and increasing demand across all cities.



RCOM has also tied up with handset majors such as Nokia, Samsung, LG, Sony Ericsson and other OEMs for 3G models with attractive money back and mobile internet bundling offers to drive the 3G ecosystem.


As an integral part of its 3G Strategy, RCOM established a 3G Innovation Lab with the objective of facilitating the development of mobile service innovations by offering real”time product developmental capabilities to 3rd party developers.



As part of that effort, RCOM launched R.apps, the Reliance branded application store, having more than 50,000 apps and games.



According to CyberMedia Research, nearly 158,000 media tablet were sold (shipped) in the nine months ended June 30, 2011.


Samsung is the market leader in tablet market with 45.8 percent share, Research in Motion is the second largest player with 21 percent share, while Apple has the third position with 18.4 percent during October 2010 to June 2011.


RIM’s Playbook, Apple’s iPad2, Motorola’s Xoom and Samsung’s Galaxy Tab 7 are some of the main MNC tablet brands available in the India market in the high end range. Tablet models in the India market in 2Q 2011 ranged from Rs 8,000 per unit going up to Rs 47,000 per unit.


By Team


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