The tablet PC user base in India is
expected to increase from 0.06 million in 2010 to 0.3 million in 2011.
The overall tablet PC user base is likely
to grow at a CAGR of 107 percent to reach 23.38 million by 2017.
“Though the tablet ecosystem is at a nascent stage, the proliferation of
tablets is expected to increase significantly with the launch of faster data
technologies and growing awareness among customers. The success of tablets in
India would depend on affordability, applications with vernacular support, and
quality data connectivity,” said Abhishek Chauhan, senior consultant, ICT Practice,
Frost & Sullivan,
South Asia and Middle East.
The adoption of 3G services and the
impending launch of 4G LTE services in India will positively affect data usage
in the country. Ensuring the availability of seamless Internet connectivity at
nominal prices will drive the tablet PC sales.
The adoption of mobile broadband and
smartphones has led to the launch of tablets by a number of vendors. Tablets
have gained acceptance in the market due to their favorable form factor and
advanced functionalities.
Apart from global vendors like Apple,
Samsung, RIM, and Motorola, entry of Indian players like Reliance
Communications and Beetel has led to intense competition in the market. Today
we have tablets priced from INR 4,500 to 46,900, excluding the INR 2999 Aakash
Ubislate7. With increasing focus on the tablet PC market, many Indian and
Chinese vendors like Micromax, G’Five, and Karbonn etc. are also likely to
enter the fray.
Globally, the tablet application ecosystem is underdeveloped, and there is lack
of support for developing apps and services for the tablet form factor.
Providing dedicated, localized, and vernacular content and applications will
help create a market for tablet PCs in India. With decreasing prices, tablet
PCs will find use not only in the infotainment and enterprise segments, but
also in verticals like education.
Recently, CyberMedia Research said that the Indian media tablet market is emerging as
9-month ending June 2011 sales has touched 1.58 lakh units.
By Telecomlead.com Team
[email protected]
