Broadcom announces a joint development agreement with Hyundai to power connected car

Telecom Lead America: Broadcom announced a joint development agreement with Hyundai Motor to power the connected car.

(source: images.businessweek.com)

The collaboration will integrate infotainment, telematics and Advanced Driver Assistance Systems (ADAS) features such as surround view parking and lane departure warning into Hyundai vehicles. Together, the companies aim to deliver robust features and faster connectivity to a broader number of drivers.

Based on Broadcom’s BroadR-Reach Ethernet technology, the single high-bandwidth in-vehicle network will deliver cost-effective, lightweight 100Mbps connectivity to advance integration of safety applications in the vehicle.

Broadcom and Hyundai Motor have partnered since 2011 to drive adoption of Ethernet-based automotive connectivity.  Ethernet enables an open, scalable network for powering in-vehicle infotainment and ADAS, while supporting faster implementation of technologies and multiple networks.

BroadR-Reach Ethernet also supports the IEEE 802.1 Audio Video Bridging (AVB)  standard, a key technology for achieving high quality audio and video transmission in automotive by providing quality of service (QoS), frame synchronization and timing necessary to stream professional-quality audio and video traffic.

“Demand for advanced safety features, together with the need for higher bandwidth and faster connectivity within and between in-car networks, continues to grow at a rapid pace. Broadcom’s Ethernet solutions, pervasive throughout cloud-scale data center, carrier and enterprise networks, are now making their way into the vehicle, enabling a more scalable and open architecture,” said Ali Abaye, senior director, Product Marketing, Infrastructure and Networking Group.

“The in-vehicle Ethernet network will enable key features including infotainment, lane departure warning, park assist and telematics to deliver greater value to our customers. We chose to partner with Broadcom as they deliver Ethernet-based innovation to enrich the driver and passenger experience,” said SunJai Lee, Infortainment Design Division Leader, Hyundai Motor.

editor@telecomlead.com