Broadcom brings BroadR-Reach automotive Ethernet switch

Broadcom BroadR-Reach switch
Chip maker Broadcom announced its BroadR-Reach automotive Ethernet switch with integrated PHYs for automotive central gateway, Advanced Driver Assistance Systems (ADAS), infotainment, head units and time-sensitive applications.

The new 28 nm devices utilize a unique design that delivers 30 percent power savings to provide the industry’s lowest power automotive switch solution.

Through the use of Broadcom’s BroadR-Reach Ethernet technology, automotive manufacturers can address bandwidth concerns and ensure compliance with the latest standards and enable a secure network.
Broadcom BroadRReach automotive Ethernet switch
Wired Ethernet connectivity provides device authentication to protect the car from malicious attacks, eavesdropping and the installation of non-approved devices.

Broadcom’s new BCM8953x creates a centralized switch that brings together previously standalone connections such as back-up camera, instrumentation, audio and video streaming to share data across various applications and improve the user experience.

Broadcom’s BroadR-Reach automotive Ethernet technology is on the road today in a wide range of vehicles, including the BMW X3, X4, X5, X6, i3, i8, 6 Series and 7 Series vehicles; the Jaguar XJ and XF; and the Volkswagen Passat.

The chip major is betting on the some of the telecom industry reports that said one-half billion Ethernet ports will be deployed in cars by 2020. “This smaller and lower-power Ethernet switches is helping to open up opportunities elsewhere, including significant market potential across Asia and especially in Japan,” said Ian Riches, director, Global Automotive Practice, Strategy Analytics.

“With our next-generation highly integrated BroadR-Reach devices, Broadcom reduces power consumption by 30 percent and cuts down BOM costs, paving the road for successful mainstream adoption,” said Ali Abaye, Broadcom Senior Director of Automotive.

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